It's the New York designer brand by Bulova. That photo doesn't do it justice. The face looks like pewter but the pic looks like a black & white. I was going to get another Seiko, but this one caught my eye. I have 5 Seiko watches now, 6 if you count my "Watch dog" Seiko. I get a new watch every year at this time to mark a very specific anniversary in my life. This is number 9.Not familiar with the brand